By Rich Schefren
Now that you know how the Internet is evolving, and that you should be focused on building a real business, let’s take a look at the obstacles you might face in actually creating a real business that has staying power.
By exposing and eliminating these problems, you’ll be able to grow your business faster (and easier) than you ever thought possible.
These are the same overriding concepts that ultra-wealthy business builders understand and operate on.
The format of this section will be similar to a medical diagnosis. You‟ll see the problem, its symptoms, cause and an overview of the solution.
Let’s take a look at one fundamental problem most Internet marketers’ experience.
Symptoms: Buying anything that looks like it’ll make you money, getting no results.
Cause: Opportunistic thinking Internet Business Problem: Lack of Strategy
The very first obstacle we need to look at is you and your thinking.
The way I see things is that there are two different diametrically opposing ways of thinking when it comes to building a business and making money online.
There’s opportunistic thinking and strategic thinking.
The slide below is from one of the first presentations from my elite coaching program.
Here’s the deal – opportunity seekers think opportunistically and entrepreneurs think strategically.
An opportunity seeker is always looking for their big opportunity to make lots of money from the hot opportunity of the moment.
Their only criteria is, “Can I make money from this?”
So today it’s Adsense, tomorrow it something else, and yesterday it was some other hot concept already forgotten.
Opportunity seekers buy lots of products, and they use only a few of them, and the ones they do use get abandoned when the next so-called “easy” way to make money comes by.
The question they ask themselves is, “What’s the easiest way for me to make money right now?”
A true entrepreneur, on the other hand, is a completely different animal altogether.
An entrepreneur has a clear vision of what they want the business to become. Because they have a vision they can analyze their own strengths, their competitor strengths, the marketplace preferences and devise different strategies for achieving their vision.
After reviewing the pros and cons of each strategic alternative they pick the one strategy most certain to successfully achieve their vision.
The entrepreneur knows that their biggest opportunity is always inside their business, following their ideal strategy and not the hot product that everyone is mailing for this week.
And here’s some inside information that any seasoned direct marketer will confirm.
It’s about 100 times easier to sell to an opportunity seeker than it is an entrepreneur.
Why? Because the opportunity seeker has no criteria – if you can convince him or her that they can make money with it, you’ve made your sale.
An entrepreneur, on the other hand, has to compare what you are offering to their current plans – will it make it easier for them to achieve their vision?
Is this something that fits into their current approach and if it does is it superior to what they are currently doing?
And here’s the rub, the overwhelming majority of Internet marketers are nothing more than digital opportunity seekers.
They have no strategy, they hop from one approach to another, and while they may have some arbitrary income goal they have no vision of the business they would need to create in order to achieve it.
And since they don’t have a clear vision they cannot follow any sort of detailed plan to accomplish it.
So they end up buying anything and everything that comes with a big promise of easy money with the hope that this is going to be it – this is their big chance to make it big.
They especially love (and fall victim to) the “Business in a box” products where the promises are huge rewards with little to no effort.
Alright, let’s say that I have either convinced you that you need to be an entrepreneur and build a business, or you already knew it.
Now, let‟s talk about what will stand in your way….
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This is a brief excerpt from the Internet Business Manifesto by Rich Schefren, Strategic Profits.
> Follow the link to get your own free copy.