Laura West on claiming your niche
In her article Make More Money by Marketing to Fewer People!, Laura West, President and Chief Creative Officer of The Center for Joyful Business, declares “If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun!
“The key is to claim a niche –a select group of people whom you serve to the point where you become an expert. This results in being better known, getting great referrals, having greater success and making more money!
“Claiming who is your ideal client is easier than it might sound.”
She goes on to detail a number of steps to follow, starting with discovering your gifts: “Know that you have unique professional and life experiences and a way of being in the world that is unlike anyone else.
“And there are people out there who want it just the way you serve it!… Build your business around what you love. It takes courage to focus only on the areas you are great at!”
