Kim Castle on branding
“Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practitioner even more unclear.
“To help you gain more brand-worthy clarity, ask yourself the following questions:
1. Am I really passionate about what I am doing with my business, service or product?
2. Do I have a big vision of my business, service or product?
3. Is my product or service a real benefit to lots of customers?
4. Am I prepared to acquire the knowledge or surround myself with a team to accomplish the business success that developing my business as a brand delivers?
“If your answers to these questions are yes, then you have the makings to develop your business as a brand. You just need the knowledge and practice to do so.”
> Excerpted from her article Are You Brand Worthy?
> Also see her articles:
4 Ways Fear Wreaks Havoc on Your Dream and What to Do About It
I’d Buy That: Getting A Brand Mindset
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