In her article Make More Money by Marketing to Fewer People!, Laura West, President and Chief Creative Officer of The Center for Joyful Business, declares “If you dare to focus your efforts on a select group of people you will enjoy more success and it will be easier and more fun!
“The key is to claim [...]

Kendall SummerHawk is an expert in business coaching, branding, marketing and self-employment success, and author of the book Brilliance Unbridled.
In her article How To Find Focus And Turn Your Talent Into A Thriving Professional Business, she summarizes several strategies for success, such as “Know Your Unique Brilliance” -
“Your unique brilliance isn’t a particular skill, like [...]