Social entrepreneurs, conscious business, social entrepreneurship and other terms refer to people in corporations and small businesses having a greater awareness of sustainability and environmental impact, and using business approaches to advance social causes in addition to profitability.
The 2015 Visionary Entrepreneur Empowerment Training [free] webinar series:
“Your complimentary series was far and away the most helpful and value packed business building webinar I’ve experienced anywhere.” – Lucy Loscocco
“Your webinars were refreshingly straightforward and profound. You helped me clearly see how to reach and serve a much wider audience than I had previously even imagined.” – Marina Ormes
“The bottom line is that the world is waiting for you. It’s waiting for your talents to burst forth and your light to shine even more brightly and this could be that catalyst you’ve been waiting for.”
Host Ryan Eliason, Business Coach for Changemakers
“I believe as a business we can be a voice for change; that business can be more than about just making a profit and putting more stuff out there. We can use business to change the world, literally. We can be a force to develop and grow people, make better products, have an impact on sustainability.” Clothing company entrepreneur Eileen Fisher.
From “Eileen Fisher’s sustainable vision could make every day Earth Day” by Janet Kinosian, Los Angeles Times April 21, 2015.
Photo from www.eileenfisher.com.
Jessica Alba on founding a socially conscious company and brand
Photo: The Honest Company office in Santa Monica – from article: The SoCal Network – “The coders, entrepreneurs, venture capitalists, designers, and scientists (and, yes, one actress) behind L.A.’s tech boom.” Photographs by Lauren Greenfield, text by Nellie Bowles, The California Sunday Magazine, 09.2015.
The Honest Company is “a consumer goods company, co-founded by actress Jessica Alba, that emphasizes non-toxic household products to supply the marketplace for ethical consumerism.” [Wikipedia]
From a Forbes magazine article:
“If you had told me five years ago that I would launch an e-commerce company, I would have laughed at the idea—I never expected to own a business. But when I was pregnant with my first daughter, I did what all new moms do—I set out to make a healthy home.
“After one load of laundry, which I washed in “baby-safe” laundry detergent, I broke out in a rash. If I had such a bad allergic reaction, I knew it couldn’t be good for my baby. So, I set out to educate myself. I scoured the Internet and read the book, Healthy Child Healthy World: Creating a Cleaner, Greener, Safer Home, by Christopher Gavigan, and learned about untested toxic chemicals in everyday products like baby shampoo, diapers, home furnishings and household cleaners.
“I then purchased the supposedly healthy alternatives, only to get home and find out the natural diapers I just bought still had ingredients in them I was trying to avoid or the few safer products never really worked.
“Frustrated about the lack of healthy options that performed and were accessible, I saw a void that needed to be filled. I wanted to make it easier for myself—and for all families—to have safe, beautifully designed, affordable products that actually worked.
“As I did due diligence in the “Eco” marketplace, I saw there was a social injustice that the average family couldn’t easily find or purchase healthy products.
“So, I created Honest.com because, as a mom, I needed it, wanted it, and believed we could make the world a better place for my children and families everywhere.”
Alba was asked: What are your top 3 pieces of career advice for young women?
“It took me three years to see The Honest Company come to life and, based on the lessons I’ve learned during this time, my top three pieces of advice for young entrepreneurs are:
* “Understand the marketplace for your business—it’s key.
* “Have realistic business expectations and come to terms with the fact that it may be too much of a lofty dream and tailor your business plan appropriately.
* “Stick to your guns—if someone can persuade you to depart from your idea, it’s a sign that the business might not be the right fit for you.”
From article: Jessica Alba on Becoming an Entrepreneur by Dan Schawbel, Forbes.com 8/27/2012.
Her related book: The Honest Life: Living Naturally and True to You.
A Forbes cover feature – “America’s Richest Self-Made Women” – includes Jessica Alba.
She commented in another Forbes article:
“People just saw me as this girl in a bikini in movies kicking butt — maybe not the brightest bulb. It took three and a half years of condescending nods and pats on the back of ‘good luck’, or ‘go back to endorsing things or go do a perfume.’”
Read more in post: Developing Creativity and Business Success Using Our Intuition.
A challenge many entrepreneurs may face
In this video interview, Alba is asked, “What’s the most difficult moment or the most difficult challenge you really needed to overcome in order to make this business what it is today?”
Alba replies: “Self-doubt I think, because I was going into something I’ve never done before and I had absolutely no experience and I really had to overcome my own insecurities.”
One of a number of related articles: Talented, But Insecure.
The 2015 Visionary Entrepreneur Empowerment Training webinar series
Host Ryan Eliason also notes: “Our mission is to inspire and empower you with the mindset shifts and tangible business skills needed to make a truly remarkable positive impact in the world.
“More than 20,000 conscious change-makers like yourself, from over 100 countries, have already benefited from the series. We’ve received hundreds of testimonials from people who have been profoundly inspired. We know these teleseminars will leave you with numerous valuable strategies you can implement right away.”
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Here is a brief excerpt from one of the interviews in an earlier series:
Ryan Eliason interviews Ocean Robbins on entrepreneurs making a difference and thriving.
Article publié pour la première fois le 03/05/2015