Kendall SummerHawk on marketing for entrepreneurs
Kendall SummerHawk is a Professional Certified Coach, and “an expert in business coaching, branding, and marketing for self-employment success.”
She emphasizes how important it is to connect our core values and authentic personality with any marketing approaches, particularly for such a personal business as coaching.
“Each of us has a bigger ‘WHY’ that motivates us to do what we do,” she notes. “But when you speak or write about client results, do you tie in those results to your bigger why? If not, you’re missing out on helping your listener or reader link practical results with an authentic, compelling emotion.
“For example, my bigger ‘why’ is because I want people to love who they are and what they do. That’s my Soul’s Divine Purpose™. I link that to the marketing message of ‘putting more money in your purse.’”
From her article Tips To Authentically Market With Soul. [Includes video.]
In another article, she asks, “What part of your personality do you most often try to hide?
“Quirky sense of humor? Maybe your love of risky sports like hang-gliding over mountain peaks, or you’re known for being bold and ahead of the pack. Or perhaps you secretly channel spirit guides but fear your corporate clients finding out.
“Whatever personality trait you possess that got you in trouble when you were a kid in school is probably precisely the one that needs to show up as a key branding component in your marketing.”
From What Is Your Archetype’s Marketing Personality?
>> Get her programs for Consultants, Speakers, Coaches, and Small Business Owners, including the CD series “How to Charge What You’re Worth and Get It!” at kendallsummerhawk.com.
products for entrepreneurs, career development products, small business products, marketing for entrepreneurs
05.20.09 By Douglas Eby | |
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March 13th, 2010 at 6:55 pm
[...] Photo from post: Kendall SummerHawk on marketing for entrepreneurs [...]
May 10th, 2010 at 7:51 pm
Hi Kendall,
I agree with you that the why is what is the most important factor that is rarely looked at or even thought about but… is the most important.
I’m glad I dropped by.
Coach Freddie
May 11th, 2010 at 6:31 am
Oh dear, being argumentative and opinionated was was got me into trouble as a kid. Still does, mind you, so maybe there’s something in your theory!
I can say that being ‘bolshy’ never hurt my business. It’s all about, as the youth of today apparently say ‘keeping it real’.