Graphic designer Susan Kirkland, author of the book Start and Run a Creative Services Business, notes that many “big fish” companies now “dip lower into the food chain to overcome business losses” and take on the “sort of jobs one person shops thrive on.”
She provides some tips that can help any sort of small business stay active and competitive, such as: “Stay in touch with clients whether they have a job in house or not… Call the vendors you’ve used most; they know who’s buying and succeeding even in a slow economy… Maintain industry presence; even though things are slow, stay active in professional affairs.”
Read more in her article How Creative Entrepreneurs Succeed.
Also see post: Designer Susan Kirkland on creating a beacon for your business.
Also hear our audio interview:
Susan Kirkland: Designer and Creative Services Entrepreneur.