A sign like “We are committed to excellense” may be fun stuff – but what does it do for organization or business identity to allow mistakes or misrepresent their professionalism?
Designer Susan Kirkland points out that desktop publishing “has made it easy for entrepreneurs to sit down at the keyboard and make ‘almost’ professional looking flyers”… [but] those hastily composed flyers frequently do more damage than good.
“Every time you create a beacon for your business (any advertising in any media), you form an impression.”
Continued in her article How An Entrepreneur’s Choices Define First Impressions — Demystifying Business Identity.
Also hear our audio interview:
Susan Kirkland: Designer and Creative Services Entrepreneur