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The Inner Entrepreneur

business ideas and personal growth for creative entrepreneurs

Resources For Multi-passionate Entrepreneurs

Designer Susan Kirkland on creating a beacon for your business


sign

A sign like “We are committed to excellense” may be fun stuff – but what does it do for organization or business identity to allow mistakes or misrepresent their professionalism?

Susan KirklandDesigner Susan Kirkland points out that desktop publishing “has made it easy for entrepreneurs to sit down at the keyboard and make ‘almost’ professional looking flyers”… [but] those hastily composed flyers frequently do more damage than good.

“Every time you create a beacon for your business (any advertising in any media), you form an impression.”

Continued in her article How An Entrepreneur’s Choices Define First Impressions — Demystifying Business Identity.

Also hear our audio interview:
Susan Kirkland: Designer and Creative Services Entrepreneur

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free book:
Resources For Multipotentialite Entrepreneurs

 

Filed Under: Uncategorized Tagged With: marketing

About Douglas Eby

Douglas Eby (M.A./Psychology) is author of the Talent Development Resources series of sites including High Ability; Highly Sensitive and Creative; The Creative Mind and others - which provide "Information and inspiration to enhance creativity and personal development." Also see Résumé.

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The Inner Entrepreneur is part of The Creative Mind series of sites by Douglas Eby : Information and inspiration for exploring your creativity and personal growth.

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