A sign like “We are committed to excellense” may be fun stuff – but what does it do for organization or business identity?

Designer Susan Kirkland points out that desktop publishing “has made it easy for entrepreneurs to sit down at the keyboard and make ‘almost’ professional looking flyers”… [but] those hastily composed flyers frequently do more damage than good.

“Every time you create a beacon for your business (any advertising in any media), you form an impression.”

Continued in her article How An Entrepreneur’s Choices Define First Impressions — Demystifying Business Identity.

01.08.08   By Douglas Eby   |       |   
  Get more information and resources in the Developing Talent Newsletter
    Personal Growth Products / Programs       Anxiety Relief Programs

Related Articles

• Passion and business – the good and not so good
• Business success: Laura West on shifting inner gremlins
• Suzanne Falter-Barns on marketing
• David Wood (and T. Harv Eker) on the Millionaire Mind
• Valerie Young on creating your life as an entrepreneur

Comment | Trackback