Your Personality and Growing Your Business

By Michele PW (Michele Pariza Wacek) – who owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency.

The other day, a colleague of mine told me about a new marketing agency and sent me a link to their Web site. I checked it out.

Needless to say, it was dreadful.

Oh, it was pretty enough. Very nice graphics. And what little copy there was, was very artfully placed (although so tiny it was difficult to actually read).

Why do I say it was dreadful?

Because, even though it was pretty, it had absolutely no personality…

I know it’s scary, especially if you’ve been conditioned to think business stuff should be flat and “corporate” sounding.

But, the reality is, the more personality and interest you can work into your copy and your brand, the more you’ll cultivate loyalty, passion and excitement from your customers.

Continued in her article How Your Personality Can Grow Your Business.

To find out about her multiple business development programs, visit Michele


Article publié pour la première fois le 26/07/2015

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