Kim Castle on branding
Tuesday, September 12th, 2006“Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practitioner even more unclear.
“To help you gain more brand-worthy clarity, ask yourself the following questions:
1. Am I really passionate about what [...]








