Brian Tracy on personal branding
“Just as surely as building a powerful brand is the key to differentiating a product in the marketplace and thus building a successful business, so creating a strong personal brand is the key to differentiating yourself from your competitors, thereby ensuring your own success as well as that of your business.
“Your personal brand determines how people respond to you, whether they listen to you, buy from you, how much they buy, what they are willing to pay, and so on.”
From article Create Your Personal Brand, By Brian Tracy
