Thriving as an Introvert or Highly Sensitive Entrepreneur

Heather Dominick

Can being more introverted give us advantages in business or as an entrepreneur?

Career mentor Valerie Young comments:

Valerie Young

Valerie Young

“If you’re closer to the introvert end of the spectrum, that doesn’t mean you’re not cut out to start your own business.

“Hugely successful entrepreneurs…are not the kind of guys you’d find chatting it up at a party.”

From her article “25 Cool Business Ideas for Introverts” – a blog post on her site Changing Course – “Work at What You Love, Follow Your Own Road & Live Life on Purpose.”


Below are some examples of creative business leaders and entrepreneurs who are considered introverted.

Some of the quotes refer to being shy, and many people may use that as a convenient and well-known term. According to a number of psychologists, shyness is a form of anxiety, not a personality trait like introversion and high sensitivity.

But these qualities can overlap and interact. See one of my articles on the distinctions:
Shyness, Introversion, Sensitivity – What’s the Difference?

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video: Are You A Highly Sensitive Entrepreneur?

A Course in Business Miracles founder Heather Dominick says:

“A Highly Sensitive Entrepreneur™ is a person with highly sensitive abilities who has chosen to utilize these special traits within the world of self-employment.

“Most likely, if you are highly sensitive, you have been given the message over time that your traits are not assets but hindrances. Perhaps you heard things growing up like:

~ Stop being so sensitive.
~ Cry baby!
~ What’s wrong with you?

Elaine Aron

Elaine Aron

“But in truth you are coded to be extremely successful within the world of self-employment in what according to Dr. Elaine N. Aron, one of the primary researchers of the high sensitivity personality trait, refers to as “advisor role” within society.

She quotes Dr. Aron:

“For aggressive societies to survive they always need that priest – judge – advisor class.

“Highly sensitive persons tend to fill that advisor role.

“We are the writers, historians, philosophers, judges, artists, researchers, theologians, therapists, teachers, parents, and plain conscientious citizens.

“What we bring to any of these roles is a tendency to think about all the possible effects of an idea.”

But, Aron continues, “Often we have to make ourselves unpopular by stopping the majority from rushing ahead.

“Thus, to perform our role well, we have to feel very good about ourselves.

“We have to ignore all the messages from the warriors that we are not as good as they are.

“The warriors have their bold style, which has its value.

“But we, too, have our style and our own important contribution to make.”

From book The Highly Sensitive Person: How to Thrive When the World Overwhelms You by Elaine N. Aron, PhD.

[Also see article Elaine Aron on the trait of high sensitivity.]

Heather Dominick says: “It’s no accident that the coaching industry has exploded over the past five years, offering a litany of business building opportunities aimed at a more ‘spiritual’ practice of integrated business and marketing.

“Literally, as Highly Sensitive Entrepreneurs™, our time has come.

“The key is, how do we feel good about ourselves? How do you use your highly sensitive abilities to support you in being purposeful, profitable and empowered rather than scattered, poor and undervalued?

“It’s why Business Miracles™ was created.

“Use your gift of being an excellent coach, healing practitioner or creative entrepreneur and learn how to be powerful, empowered and profitable with it.”

Learn more about resources to support you as a Highly Sensitive Entrepreneur at her Business Miracles site.

A self-limiting coping strategy

Heather DominickHeather Dominick writes about an all too common experience: being bullied in high school.

“My mother died 3 months before I started my freshman year of high school.

“So on top of everything that a girl of 14 is dealing with I was also reeling from one of life’s deepest tragedies.

“And then there was Lori.

“Lori was older, bigger and louder than me.

“Lori did not like me for no other reason (that I could tell) than just being me and she made this very clear by bumping into me in the hallways, campaigning against me at lunch, and yelling at me during football games (I was a cheerleader).

“But, honestly, you know what was worse than Lori’s bullying? That I didn’t say a word.

“That freshman year turned into years of my life and all kinds of situations and relationships where I endured, rather than stood up.

“Now, all these years later, I not only understand that I am highly sensitive, but I’ve learned that to hide (one’s true thoughts, feelings, whole self) is a common coping mechanism for Highly Sensitive Entrepreneurs (HSEs). It’s how we try to keep ourselves safe.

“Yet, this coping choice wreaks havoc on your business; it comatoses your life.”

From her post “Which do you choose?”, February 03, 2017.

Find this is in the blog section of her site – which also has multiple programs to help you thrive as a highly sensitive entrepreneur:

Business Miracles

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Angie Hicks

This is Angie Hicks, Founder and Chief Marketing Officer of Angie’s List.

In her article 3 Ways to Lead Without Flamboyance she writes about being “a shy person and an introvert.

“Never in my earliest or wildest career dreams did I imagine starring in TV commercials, speaking in front of thousands of people or helping lead more than 1,000 employees.

“Eighteen years into Angie’s List’s journey to becoming a national consumer-services review company with 2 million paid household members, I still have the same temperament I did when I started out.

“But I’ve learned a lot about facing fear, doing the next right thing and accepting the style that is natural to me.”

She points out that “a leader doesn’t have to be an extrovert. But it took some time for me to figure out what kind of manager I was going to be.

“I wasn’t a commanding person. I wasn’t charismatic. Those are traits you often see in leaders, but not all. …

“Taking a teaching approach helped me find my way as an unflashy leader. Through the years, I’ve come to appreciate other ways a quiet or shy person can make the most of his or her style.”

One of the ways she advises doing this is to “Understand your purpose. Being clear about the business reasons underlying your need to expand your comfort zone can be a motivator.”

[Photo from]

Neuroscience and personality

In an article of hers, Bella Blissett writes: “Around 40 per cent of professionals at executive level — as well as some of the most prestigious writers, artists, inventors and diplomats — display strongly introverted characteristics.”

She also notes that in “recent studies, introverts show increased blood flow in the frontal cortex of the brain responsible for good memory, planning, problem-solving and highly complex research.

“The inner world of the introvert also means they’re more able to hear their own thoughts, with an in-built ability to resist external distractions in a way that extroverts can’t.”

She thinks “psychologists are seeing a backlash against the ‘cult of extraversion’ as more people seek to capitalise on their introverted traits to get ahead in their career and improve their relationships and family life.”

She lists some of these traits:

You feel energised by time alone, but drained by being around ­people for extended periods.

‘Think first, talk later’ is your mantra.

J.K. RowlingForget multi-tasking, you value depth over breadth and often become totally absorbed in work projects.

Others turn to you for reassurance or mediation during times of crisis and dispute.

You experience physical symptoms (back, head or stomach aches) when overwhelmed by groups, but feel well once away from them.

From Be proud not being loud – “J.K. Rowling says she’s one. So too is Gwyneth Paltrow. No wonder experts say it’s introverts who are quietly triumphing at work and at home” By Bella Blissett for MailOnline.

[Photo is from my post J.K. Rowling: an ordinary and extraordinary childhood“I was shy. I was a mixture of insecurities and very bossy.”]

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The article Are You An Introvert Or An Extrovert? by Pat Kaier, RN, BSN-BC, Bryn Mawr Hospital Psychiatric Unit, explains more about this research:

“Introverts are hardwired to focus inward on thoughts and ideas. PET scans show increased blood flow in the frontal lobes of the brain that deal with internal processing such as planning and problem solving.

“They like meaningful conversations, reading, socializing with one person, work slowly and deliberately, listen more than talk, dislike conflict and small talk, and see phone calls as interruptions.

Steve Wozniak and Steve Jobs“The most effective CEO’s are quiet, humble, modest and gracious. They listen to their followers’ ideas, which motivate followers to be interested and work harder for better outcomes.

“Introvert Wozniak designed Apple computers. Most inventors and engineers are introverts.”

Apple co-founder Steve Wozniak agrees:

“Most inventors and engineers I’ve met are like me. They’re shy and they live in their heads. The very best of them are artists. And artists work best alone…”

From my article Creative Introverts.

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One of the key elements of success and thriving as an entrepreneur – and in life overall – is confidence.

Dean Graziosi (a NYTimes best-selling author, millionaire entrepreneur; identifies himself as an introvert) provides training on how to increase confidence, and notes in this video:

“The biggest myth is that you’re born with confidence – No, I was the shyest kid in the world, I felt so insecure, I felt dumb, but I learned how to manufacture the confidence and after 25 years being an entrepreneur generating hundreds of millions of dollars, being blessed to touch the lives of millions of people around the world, what I know for a fact is that you can create the state of mind and the confidence to live the best you can be, to unlock that inner hero.”

video: My #1 Secret to Unstoppable Success

Dean Graziosi is teaching “The Winning State of Mind” in his series of videos

See the replay of his Livecast presentation:
The Winning State of Mind – Unstoppable Confidence & Success

Topics include:

* Must-Have Habits to Defeat Procrastination and Achieve Anything FASTER

* The #1 Reason Most People Lack the Confidence and Happiness They Deserve

* WHY Your Mindset is Probably Stealing from Your Wealth…

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Energy and overdoing

One of the challenges as an online entrepreneur that I keep coming up against is maintaining health and energy. With a project list full of exciting or at least interesting stuff I want to do that might help improve my multiple sites – and hopefully income – I find it hard to do less during a day; but the to-do lists are effectively unending and open-ended.

TOP-3-ENERGY-TRAPSIntrovert mentor and entrepreneur Michaela Chung addresses this, and writes:

“Energy Trap #1: Trying to do everything on your own and overscheduling yourself

“This is something that seems to affect almost all of my introverted business owner clients – but it’s not limited to entrepreneurs. Between work, social, family and community commitments, our culture makes it easy for even extroverts to end up overwhelmed.

“For those of us introverts who tend to run on emptier energy tanks anyway, however, it’s a recipe for exhaustion.

“Escaping this energy trap starts simply by giving yourself permission to NOT have to do everything. It also involves acknowledging that, despite outward appearances, very few people are really “doing it all”. Most successful folks – both in business and out of it – focus on what they do well, and then either get help with or let go of the rest.”

From her post How to escape the top 3 energy traps for introverts.


Article publié pour la première fois le 16/05/2015

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