Business success: Laura West on shifting inner gremlins
Laura West of the Center for Joyful Business writes about some of the inner ‘gremlins’ that may compromise achievement for entrepreneurs:
It happens to all of us small business owners. Things are hopping along in our businesses: we are growing our lists, increasing our visibility and attracting new clients, and then suddenly… BAM!
The gremlin inside you starts whispering sweet nothings, accompanied by a dull ache in your stomach or a tightening of your throat.
“You’re not really doing it right.” “What you’re doing isn’t enough…it’s not good enough, big enough, powerful enough or thorough enough.”
“What are you thinking? Do you really know what you are doing?” and the “See what she’s doing…you’re just not doing it right/fast enough/making enough money”….
What starts out as a quiet question suddenly moves to a slow simmer, and then if not kept in check, it’ll rise to a full boil! The voice impacts our sleep, our creativity, our confidence, our ability to think clearly, and our willingness to take action.
Continued in article Practical Strategies for Shifting the “I’m Not Enough” Gremlin.




“Just as surely as building a powerful brand is the key to differentiating a product in the marketplace and thus building a successful business, so creating a strong personal brand is the key to differentiating yourself from your competitors, thereby ensuring your own success as well as that of your business.
“So many people don’t do what they love for a living, because they think they don’t deserve it. It’s more important for them to sacrifice and deliver value to others, than it is to value themselves.







